SMAB CLIP: Brand & Brand Communities
basierend auf der Publikation: Popp, B., & Woratschek, H. (2017): Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction, Journal of Retailing and Consumer Services, 35, 46-56. doi: https://doi.org/10.1016/j.jretconser.2016.11.006
24
September
2019
