Jan Schönberner über persönliche Motivation bei Sport Sponsoring-Entscheidungen (ENG)

In this episode we chat to Jan Schönberner from University of Bayreuth about the personal motivations behind sport sponsorship decisions. We discuss the article Jan and co-authors Herbert Woratschek and Guido Ellert published about the topic "Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions".