SMAB CLIP: Identification with Brands
basierend auf der Publikation:
Popp, B., & Woratschek, H. (2017). Consumer-Brand Identification Revisited: An Integrative Framework of Brand Identification, Customer Satisfaction, and Price Image and their Role for Brand Loyalty and Word-of-Mouth, in Journal of Brand Management, 24(3), 250-270. doi: 10.1057/s41262-017-0033-9
16
Juli
2020
